Old Spice
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Old Spice is a NASCAR sponsor. They currently sponsor the #33 KHI Chevy in the Nationwide Series. They also have a personal deal with the driver, Tony Stewart.
Old Spice is an American brand of male grooming products. It is manufactured by Procter & Gamble, which acquired the brand in 1990 from the Shulton Company.
Contents |
[edit] NASCAR Sponsorship
[edit] Sprint Cup Series
- #11 Old Spice Chevy - 2004 Talladega2
- #14 Old Spice Chevy - 2009 (14 Races)
[edit] Nationwide Series
- #20 Old Spice Toyota - 2008 Various
- #33 Old Spice Chevrolet - 2005 - 2007
- #83 Old Spice Chevrolet - 2005 Richmond2
[edit] Craftsman Truck Series
- #22 Old Spice Toyota - 2004-2005 Various
[edit] Other NASCAR involvement
Old Spice currently has two lines of grooming products and each line features a variety of products and scents. "High Endurance" is promoted as a basic grooming line, and includes antiperspirant, deodorant, body wash, hair & body wash, and shaving products. "Red Zone" is aimed as a higher-end line, including an antiperspirant, deodorant, body wash, and body spray. The High Endurance line has a line tied into Old Spice-sponsored NASCAR driver Tony Stewart that was launched in 2006.
In 2006, Old Spice appears as the sponsor of Ricky Bobby's teammate, Cal Naughton, Jr. in the film Talladega Nights: The Ballad of Ricky Bobby
