Charlie Menard (born 1972) was Chief Operating Officer of the Menards home improvement store chain until late 2007. He now heads up the Eau Claire, Wisconsin Menards Distribution Center. Named after his father, Larry Menard, Charlie never goes by his given name "Lawrence". While he was a member of Team Menard, the Menards racing team along with his cousin Paul Menard, Menard captured the 2004 NASCAR Late Model championship at the La Crosse Fairgrounds Speedway with a season-high six feature wins, and also claimed the 2004 Dodge NASCAR Weekly Series Midwest Region championship. Menard ran a part-time schedule on the ASA Late Model Challenge Series in 2005 and 2006, and claimed his first career win during the Oktoberfest Race Weekend at La Crosse on October 7, 2005. Menard has a streak of winning at least one feature during the Oktoberfest Race Weekend for the previous three straight years (2004--Central WI Late Models, WI Late Models, La Crosse Late Models; 2005--ASA Late Models, Central WI Late Models, La Crosse Late Models; 2006--La Crosse Late Models). In 2007 Menard pursued a full season on both the ASA Late Model Challenge Series and the ASA Late Model North Series. Menard hired former ASA Late Model competitor Chad Wood as his new crew chief in 2007. Menard captured his first ASA Late Model Challenge Series win since La Crosse speedway in June winning at the Cayuga Speedway near Nelles Corners, Ontario, Canada. Charlie is no longer an active part of the Team Menard Racing unit.